{"product_id":"eco-style-olive-oil-styling-gel-maximum-hold-alcohol-free-237ml","title":"Eco Style Olive Oil Styling Gel Maximum Hold Alcohol Free 237ml","description":"\u003ch2\u003eEco Style Olive Oil Styling Gel — Maximum Hold, Alcohol Free, All Hair Types, 237ml\u003c\/h2\u003e\n\n\u003cp\u003eThe cult classic that started a global curl revolution. Eco Style Olive Oil Styling Gel is one of the most iconic and universally loved styling gels in the world — a cult product trusted by millions of people with curly, wavy, natural, and textured hair for decades. Formulated with Olea Europaea (Olive) Oil, Aloe Vera, Hydrolyzed Wheat Protein, and a Polyurethane-14 hold system, it delivers maximum hold with superior shine and conditioning — all without a single drop of alcohol.\u003c\/p\u003e\n\n\u003cp\u003eMaximum hold. Alcohol free. Shines. Moisturises. Conditions. For all hair types. Made in USA. 237ml \/ 8 fl oz.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Eco Style Olive Oil is a Global Icon\u003c\/h3\u003e\n\u003cp\u003eThe Eco Style Olive Oil gel has achieved legendary status in the curly and natural hair community for one simple reason: it works. Unlike most styling gels that sacrifice conditioning for hold, or hold for conditioning, Eco Style delivers both simultaneously — and at a genuinely accessible price point. The formula creates a strong, defined cast on curly hair that, once dry and scrunched out, releases into soft, bouncy, beautifully defined curls with a natural-looking shine. For natural hair styling — particularly twist-outs, braid-outs, and wash-and-go styles — it is widely considered the gold standard.\u003c\/p\u003e\n\n\u003ch3\u003eKey Ingredients \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOlea Europaea (Olive) Oil\u003c\/strong\u003e — the star of the formula. Olive oil is one of the richest natural sources of Oleic Acid — a monounsaturated fatty acid that has a molecular structure very close to the hair's own natural lipids. This similarity allows olive oil to penetrate the hair shaft more effectively than most other oils, delivering deep nourishment to the cortex, strengthening the hair from within, adding lasting moisture, and enhancing shine. It also helps the gel condition the scalp and prevent dryness during prolonged hold wear.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAloe Barbadensis Leaf Juice (Aloe Vera)\u003c\/strong\u003e — a cornerstone of natural hair care, aloe vera hydrates the hair and scalp, soothes irritation, smooths the cuticle for reduced frizz, and provides a light, natural hold that works synergistically with the primary hold polymers. Its natural enzymes help close the hair cuticle after washing, enhancing shine and curl definition.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHydrolyzed Wheat Protein\u003c\/strong\u003e — penetrates the hair shaft and bonds to damaged areas of the keratin structure, filling in gaps and reinforcing the hair's strength and resilience. Particularly beneficial for high-porosity hair types that are prone to frizz and breakage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePolyurethane-14\u003c\/strong\u003e — the advanced hold polymer that provides the gel's characteristic maximum hold. Polyurethane-14 forms a flexible, durable film on the hair surface that holds styles firmly in place while remaining flexible enough to move naturally. Unlike PVP or VP\/VA Copolymer-based gels, Polyurethane-14 creates a strong cast on curly hair that, once dry, can be \"scrunched out\" to reveal soft, defined curls beneath — a technique beloved in the curly hair community.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePVP (Polyvinylpyrrolidone)\u003c\/strong\u003e — a supplementary hold polymer that adds additional fixation strength and a subtle shine-enhancing quality to the hold film.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCarbomer\u003c\/strong\u003e — the gel-forming polymer that gives the product its clear, smooth, jelly-like texture and ensures even distribution through the hair.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePEG-12 Dimethicone\u003c\/strong\u003e — a water-soluble silicone that adds a silky, shine-enhancing quality to the formula without the build-up associated with non-water-soluble silicones. This makes it compatible with many Curly Method routines that permit water-soluble silicones.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e — a powerful humectant that draws and retains moisture in the hair throughout the hold period, preventing the dryness that maximum hold products can sometimes cause.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMaximum hold — the strongest fixation level\u003c\/li\u003e\n  \u003cli\u003eAlcohol free — no drying, no stripping\u003c\/li\u003e\n  \u003cli\u003eOlive Oil conditions and nourishes the hair and scalp\u003c\/li\u003e\n  \u003cli\u003eAloe Vera hydrates and smooths the cuticle\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed Wheat Protein strengthens and reduces porosity\u003c\/li\u003e\n  \u003cli\u003eSuperior shine — hair looks healthy and luminous\u003c\/li\u003e\n  \u003cli\u003eMoisturises during hold — no dry or crunchy feel\u003c\/li\u003e\n  \u003cli\u003eSuitable for all hair types — curly, wavy, natural, textured\u003c\/li\u003e\n  \u003cli\u003eCreates a strong cast for curl definition that scrunches out soft\u003c\/li\u003e\n  \u003cli\u003eIconic worldwide — trusted by the global curl community\u003c\/li\u003e\n  \u003cli\u003eMade in USA\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho It's For\u003c\/h3\u003e\n\u003cp\u003eSuitable for all hair types, but particularly beloved by those with curly, coily, wavy, and natural hair textures. A staple product for wash-and-go styles, twist-outs, braid-outs, and any style that requires maximum definition and lasting hold with shine and conditioning. Also widely used in the Curly Method community.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply a generous amount to damp hair immediately after washing.\u003c\/li\u003e\n  \u003cli\u003eDistribute evenly from roots to ends, raking through the hair with fingers to coat each strand.\u003c\/li\u003e\n  \u003cli\u003eScrunch upward to encourage the natural curl or wave pattern.\u003c\/li\u003e\n  \u003cli\u003eAllow to air-dry fully, or diffuse on low heat.\u003c\/li\u003e\n  \u003cli\u003eOnce completely dry, scrunch gently to break the cast and reveal soft, defined curls.\u003c\/li\u003e\n  \u003cli\u003eCan also be used on dry hair to smooth edges, slick back styles, or refresh existing styles.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eCautions\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFor external use only. Avoid contact with eyes.\u003c\/li\u003e\n  \u003cli\u003eIf contact with eyes occurs, rinse immediately with plenty of water.\u003c\/li\u003e\n  \u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eFull Ingredient List (INCI)\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua\/Eau), Glycerin, Phenoxyethanol, Olea Europaea (Olive) Oil, Hydrolyzed Wheat Protein, Aloe Barbadensis Leaf Juice, Carbomer, PVP, Triethanolamine, Polyurethane-14, Ethylhexylglycerin, PEG-12 Dimethicone, Tetrasodium EDTA, Parfum (Fragrance), Benzyl Benzoate, Citral, Citronellol, Geraniol, Limonene, Linalool, Yellow 5 (CI 19140).\u003c\/p\u003e\n\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVolume:\u003c\/strong\u003e 237 ml \/ 8 fl oz\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHold level:\u003c\/strong\u003e Maximum Hold\u003c\/li\u003e\n  \u003cli\u003e\u003cstrong\u003eAlcohol free\u003c\/strong\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cstrong\u003eFor all hair types\u003c\/strong\u003e\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBarcode:\u003c\/strong\u003e 7483780002582\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDistributed by:\u003c\/strong\u003e Eficacia LLC, Columbus OH, USA \/ Duple S.L., Barcelona, Spain\u003c\/li\u003e\n  \u003cli\u003e\u003cstrong\u003eMade in USA\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Eco Style","offers":[{"title":"Default Title","offer_id":65527763632477,"sku":null,"price":8.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/0676\/9501\/files\/IMG-5031.png?v=1786295003","url":"https:\/\/beautemagasin.lv\/en\/products\/eco-style-olive-oil-styling-gel-maximum-hold-alcohol-free-237ml","provider":"Beauté Magasin","version":"1.0","type":"link"}